How Tax Cuts can revive the Economy Essay

Tax cuts have been employed in the government’s fiscal policy especially during times of economic slowdown to revive the economy. When the economy is slumping, the people’s consumption power also slumps. The aggregate demand for goods and services in the market also falls. This creates a shock wave which hits industries like manufacturing, the housing sector and the service industry hard, leading to rising levels of unemployment (Toomey & Soloveichik 2009). At such a time, a cut in taxes becomes one of the mechanisms available for pumping some life into the economy. Tax cuts for economic revival target especially people in the lower and middle classes. When implemented, tax cuts increase the amount of disposable income, that is, income after taxation, in the pockets of these people. Disposable income is perhaps the most critical factor in consumption. The availability of more money to spend in the pockets of the masses raises the aggregate demand for goods and services, creating jobs in the various sector of the economy therefore increasing the Gross Domestic Product (GDP) (Toomey & Soloveichik 2009), a key indicator of the state of the economy. A cut in taxes works like a raise in salary. Tax cuts take effect through the multiplier effect which can be defined as the ratio of change between aggregate economic output (represented by the GDP) and a change in taxes since not all disposable income after a reduction in taxation rates actually translates to direct consumption. The multiplier, obtained by multiplying the marginal propensity to consume with the expenditure multiplier, is used as an indicator to the change in fiscal policy induced government taxes required to result to a desired level of aggregate output. If coupled with increased government expenditure on services like health and education (which could actually be termed as an integral part of the cuts or economic stimulus package), tax cuts can revive the economy (Toomey & Soloveichik 2009).

Emma & Clueless

Intro: C appropriates E’s 19th Century context into a contemp. Beverley Hill’s society embedded in material availability and conspicuous consumption. o Austen’s PURPOSE not changed ( C ( satire of context and human nature ( C has other purp. ( Question value and validity of texts ( POMO TRANSFORMATION THESIS: The transformation of a text helps develop and mold new meaning to its counterpart, and hence deepen the understanding of each text.However , it is important to note that for this meaning is to be conveyed, many of the themes within the original text must remain the same, it is the context and the values inherent within these themes that change. o Both texts present, deluded central character living in own upper-class microcosm. †¢ Emma living in C19th England ( ‘handsome, clever and rich’ woman of ‘one and twenty’ with ‘nothing much to distress or vex her’. ? Lives in a world based around inheritance, breeding, ma nners and respectability as means for social valuing. Cher is a 15 year old living in the ‘Noxema commercial’ ‘land of imagists’ that is Beverley Hills in the 1990’s. ? Social values based upon material availability, image and conspicuous consumption. o Both protagonists attempt to transform a protege of lower class and elevate them to their higher status. oEmma’s naive intention of transforming Harriet by refining manners and intelligence (not to mention elevating ego) = IRONIC. ( contradicts stagnant class mobility of C19th England. LINK ( sense of hierarchy retained in C. ? Cher introduces Tai to school cliques ‘Persian Mafia’ ( reflects sense of materialism and conspicuous consumption of society ( ‘you have to own a BMW to sit with them’. ( ALSO REFLECTED IN FIRST SCENE ( MONTAGE. o ‘Loadies that no respectable girl would date’ o LOADIES comment ironic because Cher tells Tai in the scene before that c hoosing a BF is a decision that ‘every girl has to make for herself’. o TAI ( her transformation is aesthetic (not like in E) through ‘Cher’s main thrill in life – a make-over†. ( reflects extent of importance placed on image and superficiality in modern context. When first presented with Tai she stands out dramatically wearing a flannel shirt, and with died red hair ( as opposed to everyone in gym scene wearing black and white ( she is an outsider, of another class. ?INTERESTING ( although she is supposedly moved up in class, she is always subtly dressed differently to Cher and Dionne ( collars, etc, o Ease with which Tai changes social status gives sense of social fluidity, as does fact that Tai talks back to Cher in confrontation ( â€Å"you’re a virgin who can’t drive†. LINK ((( more subtle in Emma where Harriet doesn’t confront Emma, but distances herself by communication through letters. (( Travis’ eleva tion of class also gives impression of social fluidity ( he gets off drugs, becomes serious about skateboarding and joins a rehabilitation program. THIS IS UNDERCUT BY COSTUMING IN WEDDING SCENE. AND ALSO THROUGH FINAL COUPLINGS IN FILM ( HECKERLING UPHOLDS AUSTEN’S SENSE OF HIERARCHY.( TELEOLOGY REFUTED. o Although idea of ‘coupling’ in C does not lead to marriage (as in Emma), important to note fact that marriage, or at least a ‘wedding’ is the ideal and final goal for women. RE: final scene ‘I want sailor hats’ o In C weddings are deemed more important than marriage itself ( ‘you divorce wives, not children’; ‘husband number five’. o Although marriage is not equally valued in both contexts, the idea of DOMESTICITY is. In the C19th context of Emma, there was an up rise of the bourgeois and of their domesticity-based values. o This is also reflected in C WHEN Cher’s father values her for the menial tasks she performs in the home ‘ who takes care of the house? Who makes sure daddy’s had his orange juice? ’LEADS BACK TO THE IDEAS OF FEMALE OPPRESSION AND THE REBUFFING OF THE NOTION OF TELEOLOGY. BOTH TEXTS ARE BILDUNGSROMANS o Both deal with the personal and character transformations of heroines. o Satirical social comment on composed contexts. o Transformation catalysed by male protagonist ( heroine has to submit to being wrong. CONTEXT CHANGED o Inherent themes same ( breakdown of high culture into POMO setting/society o COHERENT UNDERSTANDING OF E FOR SOCIETY EMBEDDED IN MATERIAL AVAILABILITY AND CONSPICUOUS CONSUMPTION. oCHANGE OF MOP ( reflective of context ( change of narrative voice to voice over o Omniscient 3rd person is visual language in CLUELESS o EG. Emma : ‘we’re just friends’ (in respect to Mr Elton o Omniscient 3rd person :’had it been 10x more, 10x less, her companions admiration for her would’ve remained the same ’. o EG. Cher : ‘I have a way normal life for a teenager’ o Shot of her picking out her clothes from a motorised wardrobe. ? IRONY AND CONTRADICTION BETWEEN AURAL AND VISUAL. †¢ Both texts still satires of respective worlds. Conclusion. RE: POMO INTRO AND RELATE BACK TO QUESTION. ALL ABOUT VALUES AND ATTITUDES.HECKERLING IMAGINATIVE, ETC IN TRANSFORMATION OF TEXT BUT REMAINS TRUE TO AUSTEN’S PURPOSE ( TO QUESTION AND SATIRISE THE FOIBLES OF HUMAN NATURE. WHILST ADDING TO HER OWN; THROUGH THE TRANSFORMATION OF EMMA, HECKERLING HAS PROVEN THAT EVEN A ‘TEENPIC’ CAN BE VALUED, AND HENCE REINSTATES HER POST-MODERN BELIEFS WITHIN THE TEXT. EMMA AND CLUELESS CONTRIBUTE OT DEVELOPING AND RESHAPING THE VALUE OF EACH TEXT. EMMA ALLOWS CLUELESS TO BE VALUED, WHILST CLUELESS ALLOWS EMMA TO BE UNDERSTOOD AND ACCESSIBLE TO A COHORT GROUNDED IN A CONTEMPORARY CULTURE.

Beware of the dog

Beware of the Dog: The story is about a pilot during the second world war, the story took place in the area which consists of Britain, France and Germany. The story began while the pilot had a severe injury in his leg which is caused by him getting shot during his flight. He lost the down part of his leg, right down his thigh. In the beginning the pilot was in his cockpit trying to imagine how he will make fun of his injury like it is nothing and it doesnt bother him at all and how he will make fun from it with his comrades and wife. A few moments later he realized that wasnt the real case and the pain was so much until a degree he thought that he was going to pass out; so he decided to bail out before that happens. But regardless what he did, he lost consciousness before he landed. And when he regained his consciousness he found himself in a hospital where there was an army doctor and a nurse who took care of him for few days, the nurse told him he is in Brighton. But while he was laying in his bed he listened to a noise and he could recognize it from the sound of the engines as a German airplanes. And so he asked the nurse about it but she told him he might be mistaken. Later next evening he heard a noise again and it worried him greatly. After that he wanted to check where he really is. He endured his pain and crawled to reach the window and looked outside when he saw a sign where there was something written on it with white paint. He managed at last to read the letters Garde au chien then he looked around and saw the small orchard on the left of a cottage, and just at that moment he realized he is in France. There was just sentence running through his head, a sentence which the intelligent officer of his squadron always repeated to the pilots And if they get you, dont forget, just your name, rank and number. Nothing else. For Gods sake, say nothing else. Later that morning an ordinary R A F officer from the Air Ministry came and told the pilot that he need to answer a few questions to fill the combat report. The pilot in the bed just said My name is Peter Williamson. My rank is Squadron Leader and my number is 972457. Mohanad Zeitoun, gruppe: 120 th

US cold war foreign policy Essay Example | Topics and Well Written Essays - 1250 words

US cold war foreign policy - Essay Example When the Berlin Wall started to fall in November 1989, it represented the beginning of the end of a nearly 45 year conflict. All over Eastern Europe, millions of people cried out for freedom. Within two years, the Soviet Union dissolved and so too had the Cold War.Many in the West called this a victory with many praising U.S. President Ronald Reagan and his aggressive, military policy towards the Soviet Union. Francis Fukuyama called it the end of history.1 Others looked to the future with U.S. President George H. W.Bush speaking about a 'new world order'.2 Yet, the absolute victory Fukuyama spoke of is misleading. Bush's vision of the future is tainted by 'new' elements, Osama bin Laden, that are directly linked to the policies of the Cold War. To understand our Cold War policies and their effects requires us to examine some of the earliest documents of this conflict. This includes George Kennan's "Long Telegram" and his "Mr. X" article as well as Walter Lippman's response. NSC-68 a nd The Ugly American will also be analyzed. Together, these documents provide the necessary foundation from which to more completely understand how the Cold War ended and why.When Germany surrendered on May 7, 1945, it ended World War II fighting in Europe. Almost immediately, though, the Soviet Union and the United States of America started to establish radically different policies in respect to recently liberated European counties. By 1946, tension between the former war allies started to mount. George Kennan, a member of the U.S. State Department stationed in Moscow, wrote a letter to Secretary of State James Byrnes describing the Soviet Union and her ambitions in the midst of this tension. In his "Long Telegram", Kennan argues that the "Kremlin's neurotic view of world affairs is traditional and instinctive Russian sense of insecurity."3 Kennan separates the Russian people from the ruling class, and, more importantly, finds complexity in the policy positions of the Soviet Union. Further, while the Soviet Union is insecure, Kennan believes that the Soviet Union thinks slowly in respect to international conflicts and internal stability is of particular importance to the regime. Accordingly, Kennan suggests that the United States should engage the Soviet Union on many fronts; diplomatic, economic and military. Kennan finishes the telegram with a note of caution: "the greatest danger that can befall us in coping with this problem of Soviet communism is that we shall allow ourselves to become like those with whom we are coping."4 In 1947, Kennan wrote an article for Foreign Affairs under the name 'Mr. X'. In "The Sources of Soviet Conduct", Kennan offers a more compact version of the 'Long Telegram'. Kennan argues that the United State must lead the 'fight' against the Soviet Union. However, he only uses the words 'military' and 'conflict' once and argues that the United States should apply "a cautious, persistent pressure toward the disruption and, weakening of all rival influence and rival power."5 Further, Kennan notes that "the United States has it in its power to increase enormously the strains under which Soviet policy must operate."6 This, though, did not mean solely military engagement. Walter Lippman responded by arguing that the United States should "concentrate our effort on treaties of peace which would end the occupation of Europe."7 Unlike Kennan, Lippman believed that recent Soviet actions demonstrated that it was a much more violent country, prone to aggressive international behavior. Accordi ngly, Lippman took a more militaristic stance again the Soviet Union and the concept of containment. Then, in 1950, the U.S. policy towards the Soviet Union was more officially codified in 'NSC 68: United States Objectives and Programs for National Security'. While using Kennan as a starting point, the document leans more towards Lippman's conception of the Soviet threat and has a more militaristic response. NSC-68 argues for a "rapid and concerted build-up of the actual strength of

The after life Essay Example | Topics and Well Written Essays - 1500 words

The after life - Essay Example The following paper uses scholarly articles, e-books, and authentic articles available online, to explain the concept of life after death in the religion of Islam. It will also enlighten the reader about the factors that if performed in the world can lead to happier times in the life hereafter. Many people are scared to die perhaps because they are not aware of the fact that what will happen next. However, Islam is one religion that explains thoroughly as to what awaits an individual in life hereafter. It also lays down the principles that are of benefit in this life as well as the hereafter. Therefore, it is these principles or in the nonprofessional terms the deeds that will describe the quality of life beyond this tangible world. Nevertheless, before unfurling the concept of life after death it is important be familiar with the concept of Islam and its teachings in general. Islam: As a Religion Islam is a religion based on the oneness of God named Allah and in the believe that Muh ammad is his last prophet. Muhammad was born in the Arab world which was back then lead an ignorant life. Rights were denied to females, female child was buried alive and there was law that could protect people. Thus, Prophet Muhammad was sent as a mercy to the people of Arab and the entire humanity. It is believed that the prophet received revelations from God through angel Gibereal, the revelations were conserved on different mediums in the life of the prophet and after his demise the revelation were compiled in the form of a book which was called Quran. All the verses in the Quran are as authentic as they were revealed to the prophet Muhammad, i.e. not even a single word has been changed since then. The teachings of Islam stand erect on the five pillars and the 7 articles of faith that include the following: Articles of Faith 1. Oneness of Allah (no one is worthy of worship except one God) 2. Predestination 3. In the angels of Allah 4. In the messengers of Allah (The Prophets) 5. In the day of Judgment 6. In life hereafter. Pillars of Islam 1. Witness (Islamic Creed) 2. 5 daily prayers 3. Fasting in the prescribed month 4. Alms giving (Zakat) 5. Pilgrimage to Mecca (Hajj: At least once in a life time) However, the Articles of Faith can be grouped in to three broader categories: 1. Oneness of Allah 2. Prophet hood 3. The day of judgment A Muslim is required to believe in the above-mentioned categories. It is the category i.e. the Day of Judgment that sheds light upon the life after death. The evidence in the Holy book of Muslims, the Quran provides evidence in the following verse: â€Å" Did you not think that We had created you in play and that you would not be brought back to us?† (Quran, chapter number: 23, Verse number: 115). â€Å"And those who disbelieve say ‘when we have become dust we and our fathers, shall we really be brought forth again?’† (Quran chapter number 27, Verse Number: 67) The above-mentioned verses make it inc umbent upon the Muslims to believe in life after death. In addition, in the Holy Quran Allah has promised a glorious life that will be for the believers alone. Moreover, it will be a reward for those believers who spent their life in remembrance of God, fearing him, and following the teachings of his beloved prophet Muhammad who is also considered the seal of prophets (Egan 10-11). The

Insurance Fraud and its Perpetration Essay Example | Topics and Well Written Essays - 1750 words

Insurance Fraud and its Perpetration - Essay Example The individuals who are mostly found engaging in hard fraud include company executives, as well as employees. A corporate worker who engages in fraud will typically choose to defraud the insurance firm by taking bribes from physicians to validate false claims. Insurance agents could also participate in defrauding an insurance firm by not forwarding policyholder premiums to it, and instead of pocketing them while hoping that a claim is not filed by the policyholder. Hard fraud could also be perpetrated by con artists who create fake insurance firms and then proceed to collect premiums from gullible consumers. Such con-artists almost never pay claims. Once the numbers of claims being filed by policyholders reach a certain number, the defrauders will vanish with the company assets. Soft fraud is also referred to as opportunity fraud and takes place when a claimant overstates a genuine claim. For instance, a car owner who is involved in a minor incident where there is a ‘fender bender’ problem can exaggerate the claim (Karamouzis and Hallawell 2005). Soft fraud can also take place in the course of the underwriting process when consumers are invited to renew their coverage. In such an instance, the claimants could offer false information for the purpose of lowering the insurance premiums; thus increasing the possibility of their applications being accepted (Pontell 2005b). For instance, they could provide false information on the car’s mileage, provide a false garage location, or even add to the number of items that may have been stolen, in incidences of theft. The UK Fraud Act of 2006 actually strengthened the existing law on insurance fraud. It included the notion that people would be charged with fraud if they used fake representations, or even refrained from disclosing important information (Hoyer, Zakhariya, Sandner, and Breitner 2012).

Homicide Case Study Example | Topics and Well Written Essays - 2500 words

Homicide - Case Study Example This paper cover what happens in a typical homicide case, the people involved in the homicide case and the duties they carry out. The court of law also plays a major role in a homicide case as discussed in this paper. This paper emphasizes on the fact that in every homicide case what is very essential is the evidence as this will lead the investigators to track out the suspect. If an evidence sample is contaminated or destroyed by bad weather conditions, for example, sunlight and rainfall; then the evidence will be destroyed, and no case can be carried out. It is crucial in every homicide case for the evidence to be protected at all costs. Homicide is the unlawful killing or murder of a living human being committed by another human being with intent to cause major harm or to kill. Depending on the case it may or may not be a criminal action. For example in the case of a defense strategy, after a comprehensive investigation the homicide may not be ruled out as a criminal act. After ev ery homicide incident, a methodical investigation should be executed so as to know the core cause of the demise as this is also in accordance with the protocol. A crime scene is a place set aside by the police force because an illegitimate action or activity took place there. A crime scene provides evidence of the events that took place in that area, the sequence of events, the time the crime took place, evidence from the suspect in the form of personal effects of the suspect and the evidence from the scene on the suspect. The main principle of a crime scene is to find the key evidence so as to provide investigative and interpretive leads. The crime scene in this homicide case study is a major parking zone next to an isolated forest. The forest where the body was discovered also acts as a crime scene. Blood is at the parking area, and a trail leads to the forest where the body was disposed off. The blood on the described areas acts as crime scenes; they give a definite proof that th e crime took place there. From the photographic evidence; the victim was murdered at the major parking zone and later on dragged in the forest zone. Evidence that the victim was murdered in the parking area is the blood deposit as it seems some time passed before the victim was dragged in the forest; this is based on the photographs one can notice two blood stains from it. One blood stain has dried up while the other one is still fresh as compared to the first stain. From the crime scene, there is also blood splatter, seems the victim was trying to resist whatever was going on. The crime scene is as well near the victim’s residence as seen on the crime scene sketch map (Hess & Orthmann, 2010). The management for the synchronization of a homicide investigation depends on the Criminal Investigation Department/ Division. This is an agency that deals with the major crimes section. It is a division of the law enforcement force. The conclusions concerning a homicide case together w ith the proper presentation of the evidence gathered is a communal duty of the complete police force department. The investigative steps and strategies involved in this homicide investigation so as to obtain the correct evidence are described below; the people involved in the crime scene as well as the duties they perform so as to protect the crime scene are also explained in a precise manner as follows: The first person to arrive at a homicide scene is a responding police officer. The initial responding officer must be very swift in arriving at the crime scene as delays may result to fundamental observations, witnesses, evidence going unnoticed. The duties and responsibilities of the first officer at

Some little questions of political social scnence Assignment

Some little questions of political social scnence - Assignment Example If there is inequality between the identical workers, this means that those working in unions are more skilled which increases inequality because these workers are more knowledgeable than the non-union workers. The strong relationship between unions and inequality attracts great interests and analysts struggles to illustrate increase in labor inequality in most industrialized countries. This has been a great challenge in countries that experiences high levels of geographical mobility, with rate of competitive labor markets. Mobility is measured in terms of income earned and the rate of employment. When the low income earners search for new employment opportunities, this increases the level of labor mobility, and on the other hand, when the unemployment rate is high, this increases geographical mobility. Externalities are common aspects in almost every field of economic activity. They are referred as third party effects emanating from the manufacturing of goods and services without any suitable compensation considered. When there is negative production, the marginal social cost exceeds the private marginal cost as illustrated by the diagram below. In other aspects, externalities may result to market failure. In illustrating this, we assume that if a manufacturer is only interested in maximizing profits, then they only account for private costs and private benefits that arise from the product supplies. The diagram below illustrates that the level of profit maximization is at Q1. On the other hand, the social optimum output level is at Q2. Unionization causes a significant change in the market besides its great influence on remunerations and employment. Labor unions prohibit employers from negotiating with employees that are unionized. Registered Unions act as collective bargaining representatives for employees. However, these trade unions may cause labour market failure, since they aim at enhancing the wage rates for the workers.

Case study on Western States University Hospital Essay

Case study on Western States University Hospital - Essay Example In the present case, the lack of nursing leadership is the main reason that information system is not being used to its full potential. The importance of IT/IS system needs to disseminated amongst the employees so that they are able to understand the vast potential of computer and how it would improve and improvise their performance outcome. The success of system could only realized when the people who are directly involved with the various aspects of the information, ensure that small effort from them would significantly impact the outcome of the necessary outcome. ABC system is fully capable of coordinating activities and ensuring smooth operation of the hospital when details of patients are entered timely. While admitting clerks need to fill in the initial details of the patients, the discharge and transfer of patients need to be timely entered within the database by the nursing staff to produce updated reports of the patients. There is definitely huge room for improvement. The basic purpose of all business is to strive for improved performance. The hospital management must also ensure performance improvement through leadership initiatives that promote team building, shared goals and collective decision making. Indeed, performance measurement and improvement have increasingly become key issues in healthcare delivery. Meeting the needs and requirements of patients are the major objectives of effective healthcare delivery system.... Hence, in the present case, development of core performance improvement team would help to motivate, inform and train the employees, especially nursing staff, in improving their individual and collective performance for improved results. The most appropriate type of PI team would be the one that understands that knowledge leads to empowerment so that people can make decisions based on informed choices. Hence, team members must comprise of persons who have strong cross cultural understanding and understand the implicit and explicit importance of technology. The main goal of the team would be to identify the areas where the creative inputs of the staff would impact on the performance. The necessary linkages like training of staff on new skills would also be part of PI team so that staff can keep up with the on-going changes within and outside the organizations and ensure continuous improvement in their performance. Answer 3 Organizational structure of hospital is complex in its deliver y of goals. Smooth operations within its various departments become critical part of its success. The PI team of the hospitals should therefore, comprise of managers and leaders from different department. Nurses, physicians, administrators, clinicians, dieticians and pharmacists should be included. They should understand the need for continuous improvement of performance and have clearly defined goals for their team and provided with requisite knowledge skills to achieve their target. The team members must be educated on the need for coordinated efforts to achieve the wider goals and objectives of the hospitals. Nurses and physicians are intrinsic part of healthcare industry that is directly

Mass midia Essay Example | Topics and Well Written Essays - 1000 words

Mass midia - Essay Example Information sharing in digital platform has formed the newest trend in mass communication. Digital media, such as social sites and digital newspapers has enhanced the feedback process in terms of speed, accuracy and availability of specific information about respondents (Campbell 2012). Traditional mass media includes radio, televisions, newspapers and magazines. The feedback mechanism in these media is complex in nature due to lengthy manual process. Submitting a feedback to a media house regarding a program involves writing a letter to the program manager or a newspaper editor. This process is tedious in nature and can sometimes be futile. This is because the feedback letters may get misplaced or loss due to incorrect addresses. In addition, the process takes a lot of time and the feedback may lose its importance during transit. The cost of tendering a feedback is a hindrance in traditional mass media. This is because sending of feedback is requires posting letters that may not be beneficial to the audience. As such, traditional means of mass media receive less feedback. Digital feedback mechanisms have proven to be more efficient and are already phasing out traditional feedback mechanism. This is because many mass media platforms have gone online where respondents can post feedback at the click of a button. This makes the feedback process costless and thus more feedback is received. In addition to quick tendering of feedbacks, the editors of the news receive the feedbacks immediately and may respond accordingly. This enhances the relationship between the audience and the news media (Levine 2012). This has an overall advantage of expanding the audience base of the digital media platforms. Moreover, feedback in digital media has been boosted by the fact that the audience can chat and discuss over contentious issues. This creates royalty between the audience and the news vendor. From the feedbacks received, the number of

College Degree Essay Example for Free

College Degree Essay The quest for college degree has brought us to here HCC, because there was no real fulfillment in our various jobs. The benefits from having a college education are manifold and range from jobs satisfaction, higher earning potential, and healthier life style choices. With the advances in technology, many of todays jobs now require more than a high school education or trade skills. Success in the workforce is increasingly defined by the ability to think critically, manipulate a computer, and to work collaboratively in a teaming environment. Todays college education develops these abilities, providing individuals with invaluable business and personal skills and knowledge, as well as opening the door to better career opportunities and increased earning power. Having a college degree is linked to higher pay. People with a higher level of education are more satisfied in their jobs than people who only have a high school diploma. For example, in 2012 the median of earnings for young adults with a bachelors degree was $46,900, while the median was $22,900 for those without a high school credential and $30,000 for those with a high school credential. In other words, young adults with a bachelors degree earned more than twice as much as those without a high school credential (105 percent more) and 57 percent more than young adult high school completers. (National Center for Education Statistics website). One of the biggest arguments against a college education is not being able to  go work when you turn eighteen. Many people believe that this will cause them to fall behind and not be able save up enough money. A college education will let you skip the line and start working with better jobs, in better places, with better conditions, and on top of that, the unemployment rates for high school graduates have increased to 8.1% in the last year (Value of a Degree). The bottom line is that better jobs come from a better education. College education will help in making good choice and have a healthier life style. Apparently those with a college education are more likely to live healthier lifestyles, with fewer incidences of smoking and obesity. The gap between smoking rates of those with high school diplomas and those with four-year degrees has risen from 2 percentage points in 1962 to 17 points in 2012. College-educated adults of all ages, and their children, are also less likely to be obese. In addition, mothers with higher levels of education spend more time with their children, regardless of whether they are employed or not (Top Universities). Also in the other hand, according to Malcom X Education is the passport to the future, for tomorrow belongs to those who prepare for it today. The Luck of education is a serious problem today. Some effects include illiteracy and increased drop rate, this is also leads to have a trouble finding work. It is difficult to see the exact value of your education in the beginning. However, finishing high school is an asset that everyone with the opportunity should take full advantage of. Just finishing high school opens up some doors, but not many. On the contrary, not going to school can result in higher unemployment and therefore a means for extra burden on the society. You can see from the chart that there is a dramatic difference between what a person will be paid with a diploma and as a college graduate. According to the chart a college graduate can bring home nearly fifty-percent more than a person with a high school diploma. Higher education opens up opportunities for people. It gives student the experience and the confidence that they will be able to use in many life situations. Attending college gives students opportunities to express themselves and to learn about other people and their ideas Although college isnt for everyone, everyone should at least give it a try. By going to college you learn to become independent, you go into the race for bigger, safer, better jobs, and you make more money on the other side. If you are given the opportunity to go to college, you should take advantage of it. You might even find out that you like it. The college experience is both academic and practical. College gives us a great opportunity to grow intellectually and gives us a chance to mature.

Sherlock Holmes and The Speckled Band Essay Example for Free

Sherlock Holmes and The Speckled Band Essay Watson takes notes for Holmes as well as accompanying him to dangerous situations and even tales a gun with him. Watson is never busy as a doctor but has medical knowledge. He shares the same code of honour as Holmess rights and wrong. The villains are less realistic than the characters of Holmes and Watson, using more exaggeration. Dr. Grimsby Roylott has a connection with gypsies and went to India with them and brought back dangerous exotic animals with are a red herring in the story. He is a doctor like Dr. Watson with specialist knowledge. He is a brutal bully who insults Sherlock Holmes. John Clay is the least developed of the three characters and a little like Moriatry with a sense of mystery, bright and intelligent. Moriarty is Sherlock Holmess equal adversary and a criminal genius (good gone wrong). Once he has lost most of his power he becomes even more dangerous on a professional level for Sherlock Holmes himself. Moriarty will devote his whole energies to revenging himself upon Holmes. He tracks Holmes down very effectively and seemingly, takes him to his death. The Sherlock Holmes stories have a very unique setting and use of descriptive atmosphere. When Sherlock Holmes and Dr. Watson get to Reichenbach falls you get a very distinct sense of mystery, dangerous and dramatic like we as the reader kind of guess whats going to happen. There is lots of detail to London, Baker Street, country house with varied settings to give tremendous atmosphere and mystery. This comes into effect in the Red Headed League and The Final Point especially. The style and structure is very simple, its written in first person narrator by Dr. Watson. Direct speech brings alive different charters and personalities. Descriptions of charters and settings are a reason to the plot. The Speckled Band is a muscular mystery, the Red Headed League is to do with the values of property and money, The Final Point is politics and crime put together and they all have a moral code at the heart of the stories which is to bring bad people to justice. The Speckled Band and Red Headed League has a straight forward structure with the problem introduced and eventually solved by Holmes. However in The Final Point Dr. Watson is forced to use detective powers demonstrated to him by his friend Holmes in realising both Holmes and Moriatry are dead. Between 1887 and 1927, Sir Arthur Conan Doyle wrote sixty Sherlock Holmes stories, and his great Canon has become the most praised, most studied, and best-known chapter in the history of detective fiction. Over twenty thousand publications pertaining to the Sherlock Holmes phenomenon are known to have been published, most of them historical and critical studies. In addition, however, almost since the first stories appeared, such was their uniqueness and extraordinary attraction that other authors began writing stories based on or derived from them. A new genre had appeared: pastiches; parodies; burlesques; and stories that attempted to copy or rival the great detective himself. This is why Sherlock Holmes is the most popular, entertaining and strong examples of popular crime writing which is still read a century later. Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Arthur Conan Doyle section.

Chronicle Of Death Foretold, Marquez

Chronicle Of Death Foretold, Marquez In every society, there exist authority figures that are looked upon by their people to provide a stronghold of security and leadership. A competent leader is one who holds interest in the welfare of his people before his own. He concerns himself with defending justice rather than his status and personal interests. In contrast to these ideal are the authority figures portrayed in Gabriel Garcia Marquezs Chronicle of a Death Foretold and Albert Camus The Stranger. With societies constantly looking to authority figures for guidance, Marquez and Camus both utilize the literary devices of satire and irony to depict follies in the actions of the leaders and to criticize their negative influence on the people. Within the novel, Chronicle of Death Foretold, Marquez specifically uses situational irony and satire of the legal system to portray the ineffectual roles of the societys leaders. Marquez commences his novel by illustrating the townspeople engaging in a thorough preparation for the annual arrival of the bishop. The entire town anticipates for his arrival, bearing gifts and animals. Ironically, however, the bishop exhibits a great amount of apathy toward the people in this town. The author illustrates the scene of the blessing as a fleeting illusion with the bishop making the sign of the cross in the air opposite the crowd on the pierà ¢Ã¢â€š ¬Ã‚ ¦ doing it mechanically [and] without malice or inspiration. (Marquez, 17). It is apparent the bishop simply went through the required motions necessitated to form this physical act, showing minimal-or if any-devotion. As the highest leader of the church, many would agree that it is Bishops responsibility to uphold the intrinsic values of hi s faith teachings. Forgiveness, acceptance, and love are all commonly accepted Christian values. However, its ironic that the bishops blessing completely contradicts such Christian ideals. The bishops attitude toward his own people displays little acceptance or religious devotion. Through the authors description of this involuntary action, the bishop is portrayed as a dispassionate and apathetic character. This very apathetic nature clearly exposes his spiritual faà §ade. Like a child abandoned by the parents, this society is left without much structure or guidance. Without this principled guidance, the society will eventually come to reflect its leader. Therefore, it is not surprising how social apathy comes to be one of the central causes behind the death of Santiago Nasar. Furthermore, Marquez effectively employs the use of satire on the legal system to further elicit the follies of authority figures. During the trial of Santiagos murderers, the Vicario Twins, the narrator recou nts, The lawyer stood by the thesis of homicide in legitimate defense of honor, which was upheld by the court in good faith (48). Here, the legal system is clearly satirized as the two brothers are found innocent at their trial, despite committing a flagitious murder. Legal authorities within the court of law are looked upon to conduct trials in an objective and rational manner. However, this is not the case with the trial. The courts view of reality has become tainted by the high values and reverence that has been placed upon tradition and honor. Marquez criticizes how authority figures from the court places more emphasis on defending societal values such as honor over defending the possible innocence of a man. In turn, people of the town come to approve a crime such as murder if it in is the name of honor because that is what is being condoned in the court of justice. Similar to the way Marquez exposes the folly in the actions of the legal authorities, Camus narration in The Stranger also exposes follies in the actions of the magistrate and judge as seen through the satire on religion and the use of verbal irony. In a particular instance during one of the interviews, the magistrate begins communicating to Meursault about his faith in God. He then begins waving his crucifix almost directly over [Meursaults] head, (Camus, 68) in the hopes of inciting a sense of repentance in Meursault. However, when it is apparent that Meursault is still unaffected, the magistrate becomes enraged and thrusts the crucifix in [Meursaults] face and was screaming irrationally (69). Through such a reaction, it is evident how the rational faà §ade of the magistrate can easily be shattered just like the spiritual faà §ade of the bishop in Chronicle of a Death Foretold. Likewise, just as how Marquez draws attention to the bishops selfishness, Camus also effectively gives way to the selfish nature of the magistrate. Instead of inquiring Meursault about his motives or reasons for his crime like any ration and dignified legal authority should do, the magistrate strives to assert his faith onto others. Yet, even his intentions to do so are flawed, because just like the bishop, the magistrate does not exemplify or teach any true Christian values. He wields the crucifix as a source of power, expecting every criminal to weep at its sight as they have all done in the past. In doing so, the magistrate utilizes the crucifix as a way to reassure himself on the truth of his beliefs, not to bring others close to the faith. This manifestation of the magistrates selfish desires exemplifies how religion is satirized in Camus work. Through the actions of the magistrate, Camus shows how society exploits faith as a defense to avoid taking responsibility for their lives. Instead of using religious faith to find inner peace, the people in the society are taught by autho rity figures, like the magistrate, to use religion for self interest. Later on in the novel, Camus uses verbal irony to convey the follies of yet another legal authority, the judge. Right before the commencement of Meursaults trial, he states, According to [the judge], he was there to conduct in an impartial manner the proceedings of a case which he would consider objectively and that the case will be handled in the spirit of justice (86). The very fact that judge vowed to been entirely impartial is highly unbelievable, especially with a case concerning a murder. The folly to examine here is the fact that everyone has their own prejudices which, undeniably includes the judge. In The Stranger, it is apparent as to how Meursaults disbelief in God and his indifference to the world deeply disturbs society. Society, however, cannot handle to have strangers or outsiders who live by other rules. It demands obedience, and nothing less. In the end, Meursault is condemned to a brutal fate not because of the crime he committed, but the fact that he cannot submit to such societal expectations. Meursaults fate has already been determined even before the trial begins. Nothing about his trial is viewed, argued about, or judged in unbiased expression. As a result, his sentence will not save him any justice either, emphasizing the irony in the words of the judge. In essence, the judge is not present to administer justice but to obliterate those outside of the accepted conformity. Camus uses this fact to criticize how society has the inclination to follow the face-value standards provided by higher authorities.

An Analysis of the Characters of The Canterbury Tales :: Canterbury Tales Essays

An Analysis of the Characters of The Canterbury Tales An interesting aspect of the famous literary work, "The Canterbury Tales," is the contrast of realistic and exaggerated qualities that Chaucer entitles to each of his characters. When viewed more closely, one can determine whether each of the characters is convincing or questionable based on their personalities. This essay will analyze the characteristics and personalities of the Knight, Squire, Monk, Plowman, Miller, and Parson of Chaucer's tale. One of Geoffrey's less believable main characters is the Knight, for reasons of chivalry. The knight displays many traits which make him seem almost too good to be true, and a true gentleman that rarely exists in reality. The narrator sums up the knights character by stating that "Though he were worthy, he was wys,/And of his port as meeke as is a mayde." (pg. 5, The Canterbury Tales) The knight holds four main admirable traits, making him the most liked traveler in "The Canterbury Tales," and also amplying the doubt of his realism. The reader is prepared to learn of each of his noble accomplishments and importance when the narrator remarks that" A knight ther was, and that a worthy man,/That fro the tyme that he first bigan/To ryden out, he loved chivalrye,/Trouthe and honour, fredom and curteisye." (pg. 4, The Canterbury Tales) From the characters impressive introduction, it is clear that this man is the most valued and honorable traveler among the group. This perfect gentleman hol ds a love of ideals that are often not displayed by people. First and foremost, he believes in the ideals of chivalry, and always stays true to its principles. He also feels that one should be honest, truthful and faithful, which many people are not all of these ideals. The knight thinks one should only do what is right, and what will gain him honor and reputation. This character also believes in freedom and generosity towards all, and displays this ideal repeatedly throughout the novel. And lastly, the knight also strongly feels that any proper person should display courtesy and elegance at all times. Another aspect of this character's life which makes him seem too prestigious to be truthful is his impressive military career. He fought in the holy war, known as the Crusades and was involved in 15 "mortal battles." In the prologue, the narrator informs the reader that "Ful worthy was he in his lordes werre,/And therto hadde he riden, no man ferre,/As wel in Cristendom as hethenesse, /And ever honoured for his worthinesse.

Me :: essays research papers

I read the essay â€Å"Anorexia Nervosa† by Nancie Brosseau, it is a true story of her battle with anorexia and how looking just right pushed her too far. Body image is a growing epidemic in society among girls and even boys. Everywhere you go, I think the perception of looking a certain way and being a certain size is faced. Teens will push themselves as far as they possibly can until they look just right and even after they get there, they are so controlled by it all, that they can’t stop.   Ã‚  Ã‚  Ã‚  Ã‚  The story is about a fourteen-year-old girl who decides that she wants to lose weight. It starts off with her only wanting to lose about ten pounds. But when she realizes how good and freeing it was to lose the weight, she wants to lose more. She starts to lose large amounts of weight, and because of this her body starts to change dramatically. Brosseau describes what the eating disorder did to her body, how it changed everything physically and mentally about her body and her mind. It changed the appearance of her body from head to toe. The disorder made her so weak and brittle that her bones would break instantly when she did something. I think the most wrenching thing she described was when she could see her heart beating through her shirt.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  In the story Brosseau also describes about what the disorder did to her mind, and the games it played with her. Anorexia caused her to lie, sneak around, and become depressed. She would lie to her parents, teachers, doctors, and even herself. She would have to force herself to throw her food away and make up excuses on how she had already eaten. Brosseau would have to sneak around behind the backs of people she loved and hurt them, all because of what the disorder was doing to her. I think the worst effect the disorder caused was the how depressed it caused Brosseau to be. It brought her to such a low that she had no clue what she was doing to her body. The extent she was going to just to make herself look and feel a certain way. It pushed her to punish herself for being the size she was and made her beat herself up for it.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Anorexia is a serious disorder; I think everyone has their own views on what

Title IX and the Expansion of Educational Rights for Women :: Exploratory Essays Research Papers

Title IX and the Expansion of Educational Rights for Women Title IX legislation, passed in 1972, expanded the rights of an individual in ed ucational opportunities. It equalized academic prospects for individuals by ensuring that males and females must have equal access to educational possibilities. Title IX is traditionally attributed to the growth of athletic programs for women by demanding that programs for women are given the same amount of money and attention as men's teams. However, Title IX has dealt with a plethora of equality issues in education that have been overshadowed, for the most part, by the legislation's impressive impact on women in sports. Title IX is attributed to have an important effect on the number of women in higher education. Richard W. Riley, former U.S. Secretary of Education, asserted that, "The great untold story of success that resulted from the passage of Title IX is surely the progress that has been achieved in education. In 1971, only 18 percent of all women, compared to 26 percent of all men, had completed four or more years of college. This education gap no longer exists. Women now make up the majority of students in America's colleges and universities in addition to making up the majority of recipients of master's degrees. Indeed, the United States has become a world leader in giving women the opportunity to receive a higher education." (25 Years of Progress, The U.S. Department of Education, p.online). Many universities and colleges did not allow women entrance before the legislation (The Legislative Road to Title IX, The U.S. Department of Education, p. online). Title IX has had a huge positive outc ome on the availability of higher educational opportunities for women by making sure that women are given equal opportunities to men that help them graduate from and achieve academic success past secondary levels of schooling. This has logically resulted in an increased number of women in more specialized and higher paid jobs. Title IX is effectually changing the face of the American workplace by giving women the opportunity to learn, compete, and surpass men. Title IX also increased the opportunity of women to be free from sexual harassment in schools. It made sure that, "A high school student who was alleged ly subjected to sexual harassment and abuse by her coach-teacher could seek monetary damages against a school district under Title IX of the Education Amendments of 1972" (Wooster, "Sexual Harassment of Students under Title IX," p.

Machiavelli: Realism over Idealism

Luke Pelagio Due 5/27/2011 Period 4 Machiavelli: Realism Over Idealism Nicolo Machiavelli is known as being an archetypical realist; in other words, he was someone who originated the idea that we should not try to figure out how people should be, but rather accept and deal with the world as it literally is. Unlike Machiavelli, Plato posited an idealist view of a philosopher king reigning through virtue. To Machiavelli, this is an extremely dangerous delusion for it ignores what he considers the reality of the human condition: humans are brutal, selfish, and fickle (Machiavelli and Power Politics).You don’t need a philosopher king to secure off enemies and reinforce order/stability; on the other hand, you need a prince or a leader who understands what it takes to lead. It is better to be feared than loved if you can’t be both. â€Å"Nevertheless a prince ought to inspire fear in such a way that, if he does not win love, he avoids hated; because he can endure very well b eing feared whilst he not hated, which will always be as long as he abstains from the property of his citizens and subjects and from their women,† (Machiavelli, The Prince).Machiavelli applied force to get what he wanted, but he always kept his hands off the property of others. This is because men more quickly forget the death of their father than the loss of their patrimony (Machiavelli, The prince). In The Prince, Machiavelli demonstrates how to obtain and keep political power. This is what he did using witty tactics. 1 A prince must always pay diligent attention to military circumstances if he wants to reside in power, so the most desirable and beneficial type of army are native troops, composed of one’s own citizens or subjects.The prince has many characteristics that are crucial to his standing in a society such as: it is better to be stingy than generous, it is better to be cruel than merciful, it is better to break promises if keeping them would be against oneâ⠂¬â„¢s interests, and princes should choose wise advisors rather than flatterers. All these attributes are key to how well a Prince thrives (Public Bookshelf, The Prince). A prince must learn not to be limited to morality when unavoidable; a leader has to be able to use lies, force and deception if required in the world. Whether it is better to be feared or loved clearly addresses the reason for this.You can’t trust people, for they will turn on you. It is inevitable. Human nature means that doing what you must do at all costs according to any moral code simply puts you at a disadvantage. In addition, humans are generally under agreement to throw out such moral concerns if it is to their advantage. â€Å"Men have less scruple in offending one who is beloved than one who is feared, for love is preserved by the link of obligation which, owing to the baseness of men, is broken at every opportunity for their advantage; but fear preserves you by a dread of punishment which never fails,† (Machiavelli, The Prince).This quote perfectly demonstrates Machiavellian realism. First, it is a very opposing and adverse view on human nature. Second, it is realistic and logical. If, by any chance, you are a prince or a leader, and you do not understand the atrocious inherent in 2 men, you will fail. Those who are most ruthless will have power; this is just reality. â€Å"For my part I consider that it is better to be adventurous than cautious, because fortune is a woman, and if you wish to keep her under it is necessary to beat and ill-use her; and it is seen that she allows herself to be mastered by the adventurous rather than by those who go to work more coldly.She is, therefore, always, woman-like, a lover of young men, because they are less cautious, more violent, and with more audacity command her,† (Machiavelli, The Prince). Machiavelli politics is definitely aimed toward the masculine side. It is power and control, so fortune is feminine and more ana rchy. If not under control, it will be unstable and chaotic. His influence stretches far beyond Italy in the sixteenth century and lies with us today in how we think/understand the world of international relations.Everything I have read such as: ideas about Plato, Aristotle, Thomas Hobbes, and Nicolo Machiavelli are all extremely important to my knowledge and insight about political concepts/background. I believe that to be educated one must have familiar knowledge with those who have shaped today’s political society and government. Machiavelli’s ideas, in particular, are used everywhere today. One who has not been informed of Nicolo Machiavelli would be living in ignorance, for that individual would be clueless of how ideas today became what they are/how they are.When President Nixon organized the Watergate Scandal in 1973, the public had 3 no inclination that their leader was capable of such corrupt and unscrupulous means. Nixon, under the impression that his campaig n was vulnerable, manipulated for power in the only way he saw fitting, hoodwinking. Take a look at President Truman; he dropped a bomb on Hiroshima and Nagasaki reaching casualties of 120,000. According to him, survival of the United States was so admonished that the use of such insignificant means was necessary.Even President Obama has his faults. The ideas of hope were what we, the people, needed to hear. It would allow us to be optimistic, and contain a false sense of protection thinking that everything would work out. Barak Obama made many promises; he said everything that we would ever want to hear. However, none of his promises have come true. Maybe in extremely insufficient ways we are approaching the goals of what he promised. This is barely noticeable though. In conclusion, the tactics and ideas formed and created by Nicolo Machiavelli are ingenious.President Obama noticed that Machiavelli’s ideas â€Å"work,† and he used them to his advantage to help him bec ome the President of the United States of America. Lastly, I don’t think that I could live in a Machiavellian-ruled/based society. While the Prince or ruler thrives, the people are lied to and don’t have very much value. One thing is absolute, though: Machiavelli’s ideas can’t be ignored or discarded simply because we do not wish them to be true. We must accept the reality of everything, and do something positive for our country. 4

Music in renaissance society Essay

The rebirth was all about(predicate) redisco very. The terminal itself renaissance actually means rebirth. The finale represented a age that was full in in-person expression and innovation. As society transcended with the magazines, so did many aspects of free-and-easy life, including medicine and arts. In fact many of the ordinary hymns of today came from the Renaissance breaker point. integrity such masterpiece is Ave mare, tranquil by Josquin Desprez (Fuller). Ave mare reflected many friendly signs of the time it was composed. It also reflected the type of euphony that was developed during the Renaissance.It is no wonder wherefore Josquin Desprez is recognized as the virtually successful composer of his time. Through the euphony he created, he was able to showcase the real b one marrow of his time. During the Renaissance period a human action of varied types of medicine emerged. Aside from the universal Mass unison played in church servicees, the period introduced Motets, and also saw the beginnings of unsanctified music. Since the Renaissance was all about personal expression, it was natural that many different forms of music were created.At the same time because it was about this time that printing was first invented, the disseminate of music became much easier. Copies of different compositions were soft produced allowing for more than populate to hear them in different parts and stages. One of the close best-selling(predicate) music innovations of the Renaissance period is the Motet. It is a type of music that uses distributive imitation that simply means the intermingle of different vocal ranges into one symmetric combination. The Motet highlights vocals more than instruments, a distinct property of Renaissance music.The Renaissance was essentially a time when composers began putting focus on the emotions that were derived from the lyrics of the songs. Vocals were emphasized more than the instruments. People began rel ating more to music because of the meaning and heart and soul different compositions relayed. The Motet can also be considered a musical revolution at that time because most of the Motets presented stark naked complexities unknown to music prior to the Renaissance. They also attract a personal connection between the composer, the performers, and the listener.Ave female horse by Josquin Desprez is one of the most popular Motets that were composed during the Renaissance period. This Desprez masterpiece frame one of the most played hymns in churches today. This Motet is comprised of four distinct voices, a very rare choral work take down today. In fact Ave Maria is considered one of the most outstanding Motets of all time because of this characteristic. Interesting enough this musical trait essentially depicts the culture of that time. It showed how people were jump to truly celebrate their individuality without entirely losing their connection with the rest of society.While the Renaissance period ushered in many new ideas, people during that time remained traditional when it came to things concerning religion. Ave Maria is essentially a prayer score to music. In fact many of the popular music that rose during this period were church music. This spoke of how people gave high respectfulness to religious practices and the church. Josquin Desprez wrote the quintessential Renaissance music in Ave Maria. From its deliberate and imperturbable sound to its harmonious weaving of voices, and a theme that celebrated the times, it is one of the most important pieces of music of the period.It reflected the culture shift that was going on with its groundbreaking title of music. It was also very loyal to the things people held in high regard during those times. And bandage it was a product of musical mastery, Ave Maria became one of the most influential music of the Renaissance period because of its enduring message and meaning that connected well with the people. civilise Cited Fuller, Richard. Renaissance Music (1450-1600). 2010 January 14. Retrieved June 7, 2010 from http//www. rpfuller. com/gcse/music/renaissance. hypertext markup language

Branding: Marketing and Answer

Chapter-9 MCQs and terse questions 1. _____ is endowing reapings and helping of process with the top executive of a disfigurement. Your react stationing 2. _____ is the added value empower to harvest-feasts and run. Your do shop justice 3. ______ be those tag devices that serve to identify and distinguishableiate the disgrace. Your reception scar grammatical constituents 4. _____ backing is about cockleing and matching foodstuffing activi take ins to maximize their undivided and embodied effects. Your result integration 5. _____ is consumers cogency to identify the blur under dissimilar conditions as reflected by their fire tick off recognition or rec tout ensemble actualizeance.Your autonomic nervous systemwer gull aw argonness 6. _____ occurs when guests run across the variancenership as delivering on its injury promise. Your execute Brand bonding 7. A _____ is a consumer-foc functiond practise that involves a series of procedures to assess the health of the smirch, debunk its sources of punctuate loveliness, and suggest demeanors to improve and supplement its equity. Your perform send study 8. When a tighten uses an established stigmatize to claim a recent yield it is c in in every last(predicate)ed a _____. Your solving stag computer address 9. A _____ convergence is superstar whose vane rear has been licensed to separate manufacturers who essenti bothy murder the product.Your autonomic nervous systemwer licensed 10. _____ occurs when consumers no thirster associate a marque with a finicky(prenominal) product or highly similar products and come in thinking less(prenominal) about the sign. Your attend to Brand dilution 11. _______is the set of all suckers and brand offices which a crabby firm spells for deal to buyers in a particular socio-economic class. Your react Brand portfolio 12. _____ measures the degree to which a brand is seen as variant from other(a)s. Your upshot Differentiation 13. _____ measures the breadth of a brands appeal. Your make Relevance 14.Nike has the characteristic swish logo, the Just Do It slogan, and the Nike reach ground on a unreal goddess. These items ar called _____. Your serve up brand genes 15. Burton, a manufacturing business of snowboards, is introducing a reinvigorated snowboard called The Dominator. This snowboard bequeath be associated and determine with top professional person riders. What merchandise scheme is Burton development? Your dissolve leveraging utility(prenominal) association 16. The social function of the _____ is to return a current, universal profile of how all the products and campaign sold by a social club argon marketed and branded. Your execute brand inventory 7. A _____ typically employs quantitative measures to erect marketers with current tuition as to how their brands and market programs ar performing on the basis of a piece of key dimension s. Your autonomic nervous systemwer trailing study 18. Nivea, a strong European brand, has expanded its scope from a skin-cream brand to a skin-c atomic number 18 and personal-c be brand by means of conservatively intentional and employ brand extensions. This is an exemplar of _____. Your issue brand reward 19. Dannon Yogurt offers several types of b be-ass yogurts, Fruit on the Bottom, Natural Flavours, and Fruit Blends to boot a few.This is an use of a _____. Your upshot line extension 20. Honda uses the confederacy piddle to coer manifest products such(prenominal) as automobiles, motor motorcycles, snow blowers, and snowmobiles. This is an prototype of a _____. Your root class extension 21. A _____ brand whitethorn be kept around despite dwindling gross gross r regularue because they still manage to bandage on to a sufficient number of customers and hold profitpower with minor or no merchandise view as. Your autonomic nervous systemwer change in co w 22. All products marketed by Heinz carry the brand epithet Heinz. This is an example of ___________. Your autonomic nervous systemwer cape family name calling Short Questions Chapter-9 1. Describe the functions a brand provides for the firm. autonomic nervous systemBrands simplify product use or tracking. Brands succor to organize inventory and in persona records. Brands also offer the firm legal trade protection for peculiar features or aspects of the product. Finally, brands signal a accredited train of implyence so that satisfied buyers cease easily consume the product a recognize. 2. What be the twain prefatory admissiones to meter brand equity? Ans The in head up approach assesses potential sources of brand equity by identifying and tracking consumer brand fellowship structures.The direct approach assesses the actual impact of brand knowledge on consumer responses to antithetical aspects of the merchandise. 3. From a trade instruction perspective, on that point argon ternary main sets of brand equity drivers. total these factors. Ans The sign choices for the brand element or identities making up the brand. The dash the brand is in corporeal into the supporting merchandising program. The associations indirectly transferred to the brand by linking the brand to any(prenominal) other entity. 4. What atomic number 18 the half-dozen criteria utilize to choose brand elements? Explain each(prenominal) of these.Ans- 1. Memorable how easily is the brand element recalled and recognized. 2. purposeful to what extent is the brand element credible and implicative of the corresponding course? 3. Like faculty how aesthetically appealing do consumers chance upon the brand element? 4. Transferable atomic number 50 the brand element be use to inscribe new products in the equal or varied categories? 5. Adaptable how adaptable and updatable is the brand element. 6. Protectable how legally protectable is the brand element? How emulously protectable is it? clear it be copied? 5.Discuss the four-spot general strategies employ in choosing a brand name. What are the proceedss to each of these strategies? Ans- ? First, a fraternity dope use an one-on-one name strategy. This way the company does non tie its record to the products. If the product fails or appears to have a low tonicity the companys movie is non hurt. ? A second strategy is to use blanket family names. By using this strategy, there is no hire for name research or heavy advertising to seduce brand-name recognition this reduces initial development costs. ? A one-third strategy is to use separate family names for all products.This works top hat for companies that produce quite different products and one blanket family name is not desirable. ? Finally, a company substructure use the corporate name unite with one-on-one product names as a mark strategy. The company name legitimizes and the individual name individualizes the new product. 6. The Marketing Insight Applying permit Marketing, presents the practice of license marketing as an classic tool for style customer loyalty. disposition the quintet dollar bill steps which lot Godin, a pioneer in the technique, has identified as important in creating rough-and-ready licence marketing.Ans- Godin identifies the undermentioned 5 steps straits the search an motivator to volunteer (e. g. , free sample, gross gross revenue promotion, or contest). asseverate the interested prospect a curriculum oer time that teaches the consumer about the product or improvement. pay back the incentive to guarantee that the prospect mentions the permission. Offer supererogatory incentives to get more permission from the consumer. Over time, leverage the permission to change consumer doings toward salary. Chapter-10 MCQs and short(p) questions 1. ____ is the act of designing the companys whirl and image to touch a distinctive locate in the straits of th e objective lens market. Your behave status 2. Companies tin feces gain a strong warring advantage by means of having split-trained battalion. This is called _____. Your termination personnel distinction 3. _____ pass through four make ups distinctiveness, emulation, mass fashion, and nightfall. Your arrange Fashions 4. In a _____ pattern of the product life cycle, gross gross revenue go rapidly when the product is setoff introduced and then authorise to a petrified level.Your coiffe growth-slump- adulthood 5. The _____ demo is marked by a rapid ascent in sales. Your process growth 6. During the _____ detail sales slow tidy sum creating over-capacity in the industry, which leads to intensified competition. Your solvent maturity 7. During the _____ act sales and profits discipline and some firms eliminate from the market. Your assist decline 8. _____ calls for bit by bit reducing a product and businesss costs spell trying to maintain sales. You r dish Harvesting 9. If a new product sells well, new firms will assume the market, ushering in a(n) _____ phase angle.Your Answer market-growth 10. Eventually, when competitors cover and serve all the major market segments the market enters the _____ stage. Your Answer maturity 11. A company whitethorn follow the strategies of deletion, harvesting, or contracting in the _______ stage. Your Answer decline 12. Creating the image of a delivered pizza rather than a cold pizza house for McCains pizza is an example of _______. Your Answer positioning 13. Attri exclusivelyes or benefits consumers powerfully associate with a brand, such as FedEx-guaranteed long delivery-are called _____.Your Answer points-of-difference 14. Associations that are not inevitably unique to the brand are called _____. Your Answer points-of-parity 15. A _____ is a basic and distinctive mode of expression appearing in a field of human being endeavour. Your Answer style 16. During the _____ stage p rices remain where they are or fall slightly. Your Answer growth 17. The _____ stage divides into three phases growth, stable, and decaying maturity. Your Answer maturity 18. During the _____ stage product managers try to stimulate sales by modifying other marketing program elements.Your Answer maturity 19. During the _____ stage firms may withdraw from little market segments and weaker trade channels. Your Answer decline 20. _____ is used to milk the firms enthronements to recall cash chop-chop in the decline stage. Your Answer Harvesting 21. In a _____ strategy a new product can be designed to meet the preferences of one of the corners of the market. Your Answer single-niche 22. Which of the following is not a key pizzaz for seedcases? Your Answer feasibleness Short Questions Chapter-10 1.What are the three key consumer desirability criteria for PODs (points-of-difference)? Ans- 1. Relevance tooshie consumers inbred rise up the POD personally germane(predicate) and important. 2. Distinctiveness target consumers must find the POD distinctive and superior. 3. credibility target consumers must find the POD likely and credible. 2. What are the four stages in the Product support Cycle? Describe what happens at each stage. Ans- ? In the first stage, introduction, the product experiences slow sales growth as the product is introduced in the market. In the second stage, growth, there is a period of rapid market acceptance and positive profit improvement. ? In the third stage, maturity, the product experiences a slowdown in sales growth, profits energise or decline because of increased competition. ? And in the 4th and final stage, decline, sales show a downward drift and profits erode. 3. Companies can gain a strong belligerent advantage through better trained raft. List some of the characteristics of better-trained personnel, and give some illustrative examples.Ans- competence they possess the required science and knowledge address they are friendly, respectful, and considerate credibleness they are veritable dependability they perform the benefit consistently and accurately reactivity they respond quickly to customers requests and problems Communication they make an effort to understand the customer and communicate clear Some examples of the above capital of Singapore Airlines excellent reputation in large part because of its flight attendants McDonalds people are courteous IBM people are professional Disney people are upbeat. . What are the three main slipway to convey a brands category social status? Ans- 1. Announcing category benefits benefits are frequently used to announce category rank to reassure consumers that a brand will deliver. 2. compare to exemplars well cognize noteworthy brands in a category can also be used to specify category membership. 3. Relying on the product variety the product variety that follows the brand name is a great deal a condensed means of conveying ca tegory origin. 5. What five strategies are available to firms in declining industries? Ans- 1.Increasing the firms investitures. 2. Maintaining the firms investment level until the uncertainties about the industry are resolved. 3. Decreasing the firms investment level selectively by dropping visionary customer groups and simultaneously alter the firms investment in lucrative niches. 4. Harvesting the firms investment to recover cash quickly. 5. Divesting the business quickly by disposing of its assets as comfortably as possible. 6. line and handle the concepts of points-of-parity (pop) and points-of-difference (pod). Use examples to decorate your discussion.Ans- Points-of-Difference (PODs) are attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe that they could not find to the like extent with a competitive brand. Strong, favourable, and unique brand associations that make up PODs may be based on virtually any type of attribute o r benefit. Examples are FedEx (guaranteed overnight delivery), Nike (performance), and Lexus ( fiber. ) Points-of-Parity (POPs) are associations that are not necessarily unique to the brand but may be share with other brands. They experience in two basic forms category and competitive.Category POPs are associations consumers scene as essential to be a legitimate and credible crack within a certain product or attend to category. They encounter necessary conditions for brand choice. They may change over time due to scientific advances, legal developments, or consumer trends, but they are the commons fees to play the marketing game. Competitive POPs are associations designed to negate competitors PODs. If a brand can travel even in those areas where the competitors are trying to find an advantage and also can achieve advantages in other areas, the brand should be in a strong, and even unbeatable, competitive position.Chapter-13 MCQs and short questions 1. A distinct characteri stic of return is _____. Your Answer intangibility 2. run are typically produced and consumed simultaneously. This is an example of the _____ characteristic of value. Your Answer inseparability 3. Services cannot be stored. This describes the _____ characteristic of serve. Your Answer perishability 4. _____ describes employees skills in serving the client. Your Answer Interactive marketing 5. SSTS refers to _____. Your Answer self-service technologies 6.Top firms size up service performance by collecting _____ measurements to prove customer satisfiers and dissatisfiers. Your Answer voice of the customer 7. The run a customer expects are called the _____ service package. Your Answer primary 8. Added features to an go are called _____ service features. Your Answer substitute(prenominal) 9. The intangibility of function has implications for the choice of _____. Your Answer brand elements 10. _____ cost refers to the products obtain cost positive the discounted cost of maintenance and pay less the discounted deliver value.Your Answer Life cycle 11. According to Parasuraman, Zeithaml & Benny, the virtually important determinant of service tincture is Your Answer Reliability 12. An offering that consists in general of a overt entire with no go at all is considered a _____. Your Answer polished real unassailable 13. A restaurant is an example of a(n) _____. Your Answer mark 14. _____ refers to the willingness to help customers and to provide contiguous service. Your Answer Responsiveness 15. _____ refers to the knowledge and courtesy of employees and their ability to convey authority and boldness.Your Answer government agency 16. _____ refers to the ability to perform the promised service reliably and accurately. Your Answer Reliability 17. Mystery shoppers refer to the use of _____. Your Answer undercover shoppers 18. Customers often view a service as fairly homogeneous, condole with less about the provider than the p rice. Service marketers must therefore _____ their services. Your Answer grade 19. Marriott is setting up hotel rooms for high-tech travelers who need accommodations that will support computers, fax machines, and e-mail.These are examples of _____ service features. Your Answer secondary 20. _____ extensions often require sub-branding strategies where the corporate name is combined with an individual brand name or modifier. Your Answer Vertical 21. Services such as installations, supply training, maintenance, and repair services and finance are called _____ services. Your Answer facilitating 22. Ritz-Carlton Hotels legendary service is an example of which one of the following distinct characteristic of service? Your Answer in actualness Short Questions 1.What are the five categories of offerings in the product-service mix? Ans- 1. keen palpable good the offering consists primarily of a tangible good, no services accompany the product. 2. Tangible good with accompanying ser vices the offering consists of a tangible good come with by one or more services. 3. loan-blend the offering consists of equal separate of goods and services. 4. Major service with accompanying minor goods and services the offering consists of a major service along with additional services or supporting goods. 5. Pure service the offering consists primarily of a service. . What are the five determinants of service quality in hostel of importance? Ans- 1. Reliability the ability to perform the promised service dependably and accurately. 2. Responsiveness the willingness to help customers and to provide prompt service. 3. Assurance the knowledge and courtesy of employees and their ability to convey consider and confidence. 4. Empathy the provision of caring, individualized vigilance to customers. 5. Tangibles the appearance of bodily facilities, equipment, personnel, and communication materials. 3.Holistic marketing for services requires external, internal, and interacti ve marketing. Define these terms. Ans- External marketing describes the normal work of preparing, pricing, distributing, and promoting the service to customers. Internal marketing describes training and motivate employees to serve customers well. Interactive marketing describes the employees skill in serving the client. Clients judge service not that by its technical quality (e. g. , was the surgery lucky? ) but also by its functional quality (e. g. , did the surgeon show botheration and inspire confidence? ). branding Marketing and AnswerChapter-9 MCQs and short questions 1. _____ is endowing products and services with the power of a brand. Your Answer Branding 2. _____ is the added value endowed to products and services. Your Answer Brand equity 3. ______ are those trademarked devices that serve to identify and narrow the brand. Your Answer Brand elements 4. _____ marketing is about intermixture and matching marketing activities to maximize their individual and collective effects. Your Answer Integrating 5. _____ is consumers ability to identify the brand under different conditions as reflected by their brand recognition or recall performance.Your Answer Brand awareness 6. _____ occurs when customers experience the company as delivering on its brand promise. Your Answer Brand bonding 7. A _____ is a consumer-focused exercise that involves a series of procedures to assess the health of the brand, uncover its sources of brand equity, and suggest ways to improve and leverage its equity. Your Answer brand audit 8. When a firm uses an established brand to introduce a new product it is called a _____. Your Answer brand extension 9. A _____ product is one whose brand name has been licensed to other manufacturers who in truth make the product.Your Answer licensed 10. _____ occurs when consumers no longer associate a brand with a specific product or highly similar products and start thinking less about the brand. Your Answer Brand dilution 11. _______ is the set of all brands and brand lines which a particular firm offers for sale to buyers in a particular category. Your Answer Brand portfolio 12. _____ measures the degree to which a brand is seen as different from others. Your Answer Differentiation 13. _____ measures the breadth of a brands appeal. Your Answer Relevance 14.Nike has the distinctive swoosh logo, the Just Do It slogan, and the Nike name based on a mythological goddess. These items are called _____. Your Answer brand elements 15. Burton, a maker of snowboards, is introducing a new snowboard called The Dominator. This snowboard will be associated and identified with top professional riders. What marketing strategy is Burton using? Your Answer leveraging secondary association 16. The purpose of the _____ is to provide a current, comprehensive profile of how all the products and services sold by a company are marketed and branded. Your Answer brand inventory 7. A _____ typically employs quantitative measures t o provide marketers with current information as to how their brands and marketing programs are performing on the basis of a number of key dimensions. Your Answer tracking study 18. Nivea, a strong European brand, has expanded its scope from a skin-cream brand to a skin-care and personal-care brand through carefully designed and implemented brand extensions. This is an example of _____. Your Answer brand reinforcement 19. Dannon Yogurt offers several types of new yogurts, Fruit on the Bottom, Natural Flavours, and Fruit Blends to name a few.This is an example of a _____. Your Answer line extension 20. Honda uses the company name to cover different products such as automobiles, motorcycles, snow blowers, and snowmobiles. This is an example of a _____. Your Answer category extension 21. A _____ brand may be kept around despite dwindling sales because they still manage to hold on to a sufficient number of customers and maintain profitability with little or no marketing support. Your Answer cash cow 22. All products marketed by Heinz carry the brand name Heinz. This is an example of ___________. Your Answer blanket family names Short Questions Chapter-9 1. Describe the functions a brand provides for the firm. AnsBrands simplify product handling or tracking. Brands help to organize inventory and accounting records. Brands also offer the firm legal protection for unique features or aspects of the product. Finally, brands signal a certain level of quality so that satisfied buyers can easily choose the product again. 2. What are the two basic approaches to measuring brand equity? Ans The indirect approach assesses potential sources of brand equity by identifying and tracking consumer brand knowledge structures.The direct approach assesses the actual impact of brand knowledge on consumer responses to different aspects of the marketing. 3. From a marketing management perspective, there are three main sets of brand equity drivers. List these factors. Ans The initial choices for the brand element or identities making up the brand. The way the brand is integrated into the supporting marketing program. The associations indirectly transferred to the brand by linking the brand to some other entity. 4. What are the six criteria used to choose brand elements? Explain each of these.Ans- 1. Memorable how easily is the brand element recalled and recognized. 2. Meaningful to what extent is the brand element credible and suggestive of the corresponding category? 3. Likeability how aesthetically appealing do consumers find the brand element? 4. Transferable can the brand element be used to introduce new products in the same or different categories? 5. Adaptable how adaptable and updatable is the brand element. 6. Protectable how legally protectable is the brand element? How competitively protectable is it? Can it be copied? 5.Discuss the four general strategies used in choosing a brand name. What are the advantages to each of these strategies? Ans- ? First, a company can use an individual name strategy. This way the company does not tie its reputation to the products. If the product fails or appears to have a low quality the companys image is not hurt. ? A second strategy is to use blanket family names. By using this strategy, there is no need for name research or heavy advertising to create brand-name recognition this reduces initial development costs. ? A third strategy is to use separate family names for all products.This works best for companies that produce quite different products and one blanket family name is not desirable. ? Finally, a company can use the corporate name combined with individual product names as a branding strategy. The company name legitimizes and the individual name individualizes the new product. 6. The Marketing Insight Applying Permission Marketing, presents the practice of permission marketing as an important tool for building customer loyalty. List the five steps which Seth Godin, a pioneer in th e technique, has identified as important in creating effective permission marketing.Ans- Godin identifies the following 5 steps Offer the prospect an incentive to volunteer (e. g. , free sample, sales promotion, or contest). Offer the interested prospect a curriculum over time that teaches the consumer about the product or service. Reinforce the incentive to guarantee that the prospect maintains the permission. Offer additional incentives to get more permission from the consumer. Over time, leverage the permission to change consumer behaviour toward profits. Chapter-10 MCQs and short questions 1. ____ is the act of designing the companys offering and image to occupy a distinctive place in the mind of the target market. Your Answer Positioning 2. Companies can gain a strong competitive advantage through having better-trained people. This is called _____. Your Answer personnel differentiation 3. _____ pass through four stages distinctiveness, emulation, mass fashion, and decline. Yo ur Answer Fashions 4. In a _____ pattern of the product life cycle, sales grow rapidly when the product is first introduced and then fall to a petrified level.Your Answer growth-slump-maturity 5. The _____ stage is marked by a rapid climb in sales. Your Answer growth 6. During the _____ stage sales slow down creating over-capacity in the industry, which leads to intensified competition. Your Answer maturity 7. During the _____ stage sales and profits decline and some firms withdraw from the market. Your Answer decline 8. _____ calls for gradually reducing a product and businesss costs while trying to maintain sales. Your Answer Harvesting 9. If a new product sells well, new firms will enter the market, ushering in a(n) _____ stage.Your Answer market-growth 10. Eventually, when competitors cover and serve all the major market segments the market enters the _____ stage. Your Answer maturity 11. A company may follow the strategies of deletion, harvesting, or contracting in the _______ stage. Your Answer decline 12. Creating the image of a delivered pizza rather than a frozen pizza category for McCains pizza is an example of _______. Your Answer positioning 13. Attributes or benefits consumers strongly associate with a brand, such as FedEx-guaranteed overnight delivery-are called _____.Your Answer points-of-difference 14. Associations that are not necessarily unique to the brand are called _____. Your Answer points-of-parity 15. A _____ is a basic and distinctive mode of expression appearing in a field of human endeavour. Your Answer style 16. During the _____ stage prices remain where they are or fall slightly. Your Answer growth 17. The _____ stage divides into three phases growth, stable, and decaying maturity. Your Answer maturity 18. During the _____ stage product managers try to stimulate sales by modifying other marketing program elements.Your Answer maturity 19. During the _____ stage firms may withdraw from smaller market segments and weak er trade channels. Your Answer decline 20. _____ is used to milk the firms investments to recover cash quickly in the decline stage. Your Answer Harvesting 21. In a _____ strategy a new product can be designed to meet the preferences of one of the corners of the market. Your Answer single-niche 22. Which of the following is not a key desirability for PODs? Your Answer Feasibility Short Questions Chapter-10 1.What are the three key consumer desirability criteria for PODs (points-of-difference)? Ans- 1. Relevance target consumers must find the POD personally relevant and important. 2. Distinctiveness target consumers must find the POD distinctive and superior. 3. Believability target consumers must find the POD believable and credible. 2. What are the four stages in the Product Life Cycle? Describe what happens at each stage. Ans- ? In the first stage, introduction, the product experiences slow sales growth as the product is introduced in the market. In the second stage, growth , there is a period of rapid market acceptance and substantial profit improvement. ? In the third stage, maturity, the product experiences a slowdown in sales growth, profits stabilize or decline because of increased competition. ? And in the fourth and final stage, decline, sales show a downward drift and profits erode. 3. Companies can gain a strong competitive advantage through better trained people. List some of the characteristics of better-trained personnel, and give some illustrative examples.Ans- Competence they possess the required skill and knowledge Courtesy they are friendly, respectful, and considerate Credibility they are trustworthy Reliability they perform the service consistently and accurately Responsiveness they respond quickly to customers requests and problems Communication they make an effort to understand the customer and communicate clearly Some examples of the above Singapore Airlines excellent reputation in large part because of its flight attendants McDonalds people are courteous IBM people are professional Disney people are upbeat. . What are the three main ways to convey a brands category membership? Ans- 1. Announcing category benefits benefits are frequently used to announce category membership to reassure consumers that a brand will deliver. 2. Comparing to exemplars well known noteworthy brands in a category can also be used to specify category membership. 3. Relying on the product descriptor the product descriptor that follows the brand name is often a concise means of conveying category origin. 5. What five strategies are available to firms in declining industries? Ans- 1.Increasing the firms investments. 2. Maintaining the firms investment level until the uncertainties about the industry are resolved. 3. Decreasing the firms investment level selectively by dropping unprofitable customer groups and simultaneously strengthening the firms investment in lucrative niches. 4. Harvesting the firms investment to recover ca sh quickly. 5. Divesting the business quickly by disposing of its assets as advantageously as possible. 6. Define and discuss the concepts of points-of-parity (pop) and points-of-difference (pod). Use examples to illustrate your discussion.Ans- Points-of-Difference (PODs) are attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe that they could not find to the same extent with a competitive brand. Strong, favourable, and unique brand associations that make up PODs may be based on virtually any type of attribute or benefit. Examples are FedEx (guaranteed overnight delivery), Nike (performance), and Lexus (quality. ) Points-of-Parity (POPs) are associations that are not necessarily unique to the brand but may be shared with other brands. They come in two basic forms category and competitive.Category POPs are associations consumers view as essential to be a legitimate and credible offering within a certain product or service category. They r epresent necessary conditions for brand choice. They may change over time due to technological advances, legal developments, or consumer trends, but they are the greens fees to play the marketing game. Competitive POPs are associations designed to negate competitors PODs. If a brand can break even in those areas where the competitors are trying to find an advantage and also can achieve advantages in other areas, the brand should be in a strong, and even unbeatable, competitive position.Chapter-13 MCQs and short questions 1. A distinct characteristic of services is _____. Your Answer intangibility 2. Services are typically produced and consumed simultaneously. This is an example of the _____ characteristic of services. Your Answer inseparability 3. Services cannot be stored. This describes the _____ characteristic of services. Your Answer perishability 4. _____ describes employees skills in serving the client. Your Answer Interactive marketing 5. SSTS refers to _____. Your Answer self-service technologies 6.Top firms audit service performance by collecting _____ measurements to probe customer satisfiers and dissatisfiers. Your Answer voice of the customer 7. The services a customer expects are called the _____ service package. Your Answer primary 8. Added features to an offering are called _____ service features. Your Answer secondary 9. The intangibility of services has implications for the choice of _____. Your Answer brand elements 10. _____ cost refers to the products purchase cost plus the discounted cost of maintenance and repair less the discounted salvage value.Your Answer Life cycle 11. According to Parasuraman, Zeithaml & Benny, the most important determinant of service quality is Your Answer Reliability 12. An offering that consists primarily of a tangible good with no services at all is considered a _____. Your Answer pure tangible good 13. A restaurant is an example of a(n) _____. Your Answer hybrid 14. _____ refers to the willingness to help customers and to provide prompt service. Your Answer Responsiveness 15. _____ refers to the knowledge and courtesy of employees and their ability to convey trust and confidence.Your Answer Assurance 16. _____ refers to the ability to perform the promised service dependably and accurately. Your Answer Reliability 17. Mystery shoppers refer to the use of _____. Your Answer undercover shoppers 18. Customers often view a service as fairly homogeneous, caring less about the provider than the price. Service marketers must therefore _____ their services. Your Answer differentiate 19. Marriott is setting up hotel rooms for high-tech travelers who need accommodations that will support computers, fax machines, and e-mail.These are examples of _____ service features. Your Answer secondary 20. _____ extensions often require sub-branding strategies where the corporate name is combined with an individual brand name or modifier. Your Answer Vertical 21. Services such as installation s, staff training, maintenance, and repair services and financing are called _____ services. Your Answer facilitating 22. Ritz-Carlton Hotels legendary service is an example of which one of the following distinct characteristic of service? Your Answer Intangibility Short Questions 1.What are the five categories of offerings in the product-service mix? Ans- 1. Pure tangible good the offering consists primarily of a tangible good, no services accompany the product. 2. Tangible good with accompanying services the offering consists of a tangible good accompanied by one or more services. 3. Hybrid the offering consists of equal parts of goods and services. 4. Major service with accompanying minor goods and services the offering consists of a major service along with additional services or supporting goods. 5. Pure service the offering consists primarily of a service. . What are the five determinants of service quality in order of importance? Ans- 1. Reliability the ability to per form the promised service dependably and accurately. 2. Responsiveness the willingness to help customers and to provide prompt service. 3. Assurance the knowledge and courtesy of employees and their ability to convey trust and confidence. 4. Empathy the provision of caring, individualized attention to customers. 5. Tangibles the appearance of physical facilities, equipment, personnel, and communication materials. 3.Holistic marketing for services requires external, internal, and interactive marketing. Define these terms. Ans- External marketing describes the normal work of preparing, pricing, distributing, and promoting the service to customers. Internal marketing describes training and motivating employees to serve customers well. Interactive marketing describes the employees skill in serving the client. Clients judge service not only by its technical quality (e. g. , was the surgery successful? ) but also by its functional quality (e. g. , did the surgeon show concern and insp ire confidence? ).